BOB EVANS RESTAURANTS
OBJECTIVE
Develop engaging, results-driven campaigns that moved the Bob Evans brand forward while addressing unique challenges: introducing a new menu item online and highlighting the brand’s support for veterans on television.
INSIGHT
Audiences respond to campaigns that are authentic, slightly playful, and relevant—whether discovering new products or connecting with a brand’s community values.
ACTION
• Created the Feast or Famine online advertisement for Food Network’s website, introducing Bob Evans’ new broasted chicken line with a fresh, slightly edgier approach.
• Produced the Veterans Day television and radio campaign, showcasing Bob Evans’ support for U.S. veterans in a genuine, non-exploitative way.
RESULTS/METRICS
🍗 Feast or Famine: Featured on bestadsontv.com and Marketing Daily
🎖️ Veterans Day campaign: Successfully reinforced Bob Evans’ commitment to veterans while maintaining audience trust and engagement
IMPACT
• Elevated Bob Evans’ brand perception with innovative, memorable campaigns
• Strengthened audience engagement through authentic storytelling and targeted creative executions