BRIGHTWAY CENTER
OBJECTIVE
Increase awareness of Brightway Center and its programs within the surrounding community, highlighting the organization’s impact on children.
INSIGHT
Despite operating since 1997, Brightway Center remained largely unknown locally. A compelling, community-focused message could increase recognition and support.
ACTION
• Produced a community-centered commercial showcasing Brightway Center’s programs and impact on children.
• Highlighted the center’s history and mission to build trust and familiarity with local audiences.
• Leveraged the commercial for both awareness and fundraising purposes.
RESULTS/METRICS
📈 Significantly increased local awareness of Brightway Center
💰 Commercial supported fundraising efforts for programs benefiting children in the community
IMPACT
• Positioned Brightway Center as a visible and trusted resource in the community
• Helped generate new community support and donations
• Demonstrated the power of targeted storytelling to raise both awareness and funds