The challenge was to introduce Brightway Center to their community at large. Even though they had been around since 1997, very few people had heard of the center and all the good they do for area children.
THE RESULT - Brightway Center is NOT a "secret" in the community anymore! Community members have now heard of and understand what Brightway Center offers the community. Also, the commercial is being used to help the center generate funds for its many programs!