CAMP FUN FORE ALL (2018 & 2019)
OBJECTIVE
Increase attendance and revenue during the park’s slowest summer week by offering a structured, educational, and entertaining program for children.
INSIGHT
Parents seek enriching and safe experiences for children that combine learning, play, and memorable activities.
ACTION
• Designed and executed a week-long summer camp for children ages 6–12, blending games, activities, and educational components.
• Developed marketing materials, social content, and registration campaigns to drive awareness and enrollment.
• Managed camp logistics, schedules, and staff to ensure a seamless experience for participants.
RESULTS/METRICS
🎯 Achieved strong enrollment during the slowest week of the summer.
📸 Captured photos and videos of camp activities to generate ongoing social media content.
✨ Established a repeatable, branded summer camp experience.
IMPACT
• Enhanced Fun Fore All’s family-friendly reputation.
• Increased incremental summer revenue while providing a high-value program for children and parents.
• Created lasting engagement and positive word-of-mouth that supported future park events.