FUN TOURNAMENT
OBJECTIVE
Drive attendance and engagement during March, traditionally a slow month, while the park underwent a major remodel.
INSIGHT
Families are motivated by fun, competitive experiences that are inclusive and social, creating opportunities for lasting connections.
ACTION
• Developed the Fun Tournament concept and game rules, ensuring all teams remained engaged until the final moments.
• Created promotional materials, social media content, and on-site signage to generate excitement.
• Managed event logistics to deliver a seamless, entertaining experience for all participants.
RESULTS/METRICS
🏆 Helped Fun Fore All achieve its best March ever.
📸 Generated social media buzz as families shared tournament moments online.
🎯 Provided high engagement with minimal investment, maximizing ROI for the park.
IMPACT
• Strengthened relationships with families, encouraging repeat visits and advocacy.
• Leveraged a low-cost initiative to boost revenue and brand visibility during a slow period.
• Turned a challenging remodel period into an opportunity for community engagement and positive publicity.