The Fun Tournament was born out of the desire to drive Fun Fore All's business during March (a traditionally down month) during Fun Fore All's massive remodeling (a major hurdle furthering the down time). The Fun Tournament was a very small investment for the company but resulted in helping Fun Fore All reach their best March ever and it helped Fun Fore All build relationships with families that have championed the company all over social media. 

As for the game's rules (which I also created), they couldn't have worked out more perfectly. No team was truly out of the Fun Tournament until the very last question, and the championship itself was decided by only 10pts.