With this campaign, I was tasked to market to producers who work with self-funded clients to provide Stop Loss insurance.  As you might imagine, this was something I knew very little about going into this project.  However, from product research and studies, I was able to separate HM from other Stop Loss insurance agencies (oddly enough, most of which advertised with rock climbing) by highlighting how the stability you gain from HM gives the producer's clients the confidence they need to open a world of possibilities.