HOLIDAY LIGHTS MINI GOLF
Recognizing slow winter attendance, developed and launched the Holiday Lights Mini Golf event—an immersive, family-focused experience that transformed the park’s off-season into one of its highest-grossing periods.
OBJECTIVE
Transform slow months (November and December) into high-revenue periods, raise awareness that Fun Fore All is open year-round, and create a signature holiday experience that benefits both the park and the community.
INSIGHT
Families crave unique, affordable holiday traditions. By blending mini golf with festive lights and charity, we could deliver both memorable experiences and meaningful impact.
ACTION
• Conceived, branded, and launched the annual Holiday Lights Mini Golf event.
• Designed an immersive, family-friendly attraction with themed lights and décor across two courses.
• Partnered with Highmark Caring Place, donating a portion of proceeds to support grieving children.
• Leveraged press, blogs, and social media for organic buzz, securing features in outlets including KDKA, Kidsburgh, upgruv, and The Ham and Egger Files.
• Attracted industry recognition, with the event featured in Amazing Strokes (Gretchen Smith) and requested artifacts for the Miniature Golf Museum collection.
RESULTS / METRICS
🎄 Delivered Fun Fore All’s best Novembers and Decembers ever.
💰 Raised tens of thousands of dollars for Highmark Caring Place (to date).
📺 Named a Top Holiday Light Attraction in Pittsburgh by KDKA.
📚 Cemented legacy in the miniature golf community through a published book and museum showcase.
IMPACT
Holiday Lights Mini Golf transformed a seasonal challenge into an annual tradition, boosting revenue, elevating brand visibility, and creating a holiday experience that families return to year after year—all while giving back to the community.
Holiday Lights Mini Golf captured local and national attention, with features in:
• CLICK HERE to see KDKA's story on Holiday Lights Mini Golf being named one of the top holiday light attractions in the Pittsburgh area.
• CLICK HERE to read Kidsburgh's write-up on Holiday Lights Mini Golf.
• CLICK HERE to read upgruv's write-up on Holiday Lights Mini Golf.
• CLICK HERE to read the write-up on Holiday Lights Mini Golf in The Ham and Egger Files.