JOSH + GAB
OBJECTIVE
Increase brand equity, drive bookings, and raise awareness for Pittsburgh-based anti-bullying musical comedy band Josh + Gab — all on a very limited budget.
INSIGHT
Young audiences and families respond to fun, engaging music paired with purposeful messaging around social issues like bullying. Consistency and professional branding increase trust and repeat engagement.
ACTION
• Rebranded the band with a new logo, tagline (“Make Music. Start Conversations. Meet Friends.”), and cohesive visual identity (colors, fonts) across all platforms.
• Designed postcards, event packets, press kits, cold call instructions, e-mail blasts, and posters.
• Redesigned the website to make it user-friendly and an effective tool for engagement and bookings.
• Created merchandise including t-shirts and temporary tattoos.
• Developed an anti-bullying infographic/free download card and an interactive conversation starter flyer.
• Built a three-month editorial calendar with instructions on effective social media use.
RESULTS/METRICS
🎶 Strengthened brand identity and professionalism
📈 Increased engagement with target audiences through consistent digital and physical touchpoints
🤝 Supported repeat bookings and community awareness for the band
💡 Delivered long-term tools for sustained growth and audience connection
IMPACT
• Elevated Josh + Gab’s presence as a fun, purposeful, and recognizable anti-bullying musical act
• Maximized limited resources to create lasting, measurable results for both awareness and bookings
Art Direction by James Rosario