LEGAL HAIR & DAY SPA
OBJECTIVE
Increase brand awareness and grow business for Legal Hair & Day Spa by appealing to men and showcasing the artistry of the salon experience.
INSIGHT
Many potential clients perceive salon services as primarily for women, creating a barrier for male clientele. Highlighting the professional artistry of the salon builds credibility and attracts a broader audience.
ACTION
• Developed and produced TV commercials from concept through post-production.
• Created the “Put the MAN in Manicure” spot to challenge stereotypes and appeal to male clients.
• Produced a commercial emphasizing the salon’s artistry and professionalism to showcase why clients should choose a trusted, skilled stylist.
RESULTS/METRICS
📈 Generated strong engagement and positive reception from both male and female audiences
💇♂️ Expanded awareness of the salon as a destination for men’s grooming
🎨 Elevated the perception of salon services as an art form
IMPACT
• Helped grow Legal Hair & Day Spa’s clientele beyond expectations
• Strengthened brand positioning as a high-end, professional salon
• Demonstrated ability to use creative storytelling to drive measurable business results