MANCANS
OBJECTIVE
Increase brand awareness and drive sales for ManCans, a small Ohio-based candle company, while building the founder’s personal brand.
INSIGHT
Consumers respond to authentic storytelling and humor, and the founder’s personality could serve as a powerful marketing asset.
ACTION
• Produced a mini-documentary on founder Hart Main, highlighting the story behind the brand.
• Leveraged the mini-documentary to secure a feature on The Steve Harvey Show.
• Created the “Enjoy Your Man’s Can” commercial, combining humor and product appeal to engage social audiences.
• Developed social media campaigns to amplify buzz and encourage shares.
RESULTS/METRICS
📈 Generated tens of thousands of social media impressions and shares🕯️ Increased awareness of the ManCans brand across Ohio and national audiences
💰 Drove significant candle sales through organic exposure
IMPACT
• Elevated ManCans from a small local brand to a nationally recognized candle company
• Showcased the power of founder-driven storytelling and creative content
• Demonstrated how small businesses can leverage media, social, and video campaigns for measurable results