MIKEY & BOB GO KARTS
OBJECTIVE
With a very limited marketing budget, we sought creative ways to maximize impact. The Mikey & Bob Go Karts campaign leveraged trade deals and tapped into the large social media followings of two of Pittsburgh’s most beloved radio personalities, quadrupling the campaign’s effective budget.
INSIGHT
Partnering with local influencers can amplify reach, increase earned media, and make underutilized park assets highly desirable to guests.
ACTION
• Developed custom Mikey & Bob Go Karts in partnership with 96.1 KISS FM’s Morning Freak Show.
• Used the go karts to secure radio commercial trade, dramatically expanding the campaign’s reach.
• Transformed the park’s two least-driven go karts into fan-favorite attractions, creating shareable experiences for guests.
• Captured social media content and guest reactions, which continued to be shared for years after the campaign ended.
RESULTS/METRICS
🏎️ Quadrupled the campaign’s effective marketing budget
📈 Generated a 70x+ increase in organic social media likes for content featuring the Mikey & Bob Go Karts
📸 Created multiple organic social media moments between fans and local celebrities like Rick Dayton
🎯 Transformed underused park assets into highly engaging attractions
IMPACT
• Expanded brand visibility and audience engagement during a critical summer season.
• Created enduring social media content and organic marketing momentum—Mikey & Bob Go Karts continued generating posts and engagement years after the campaign ended.
• Demonstrated innovative, low-budget marketing through influencer partnerships, earned media, and experiential activations.