PITTSBURGH FILM OFFICE
I was commissioned to create advertisements for the Pittsburgh Film Office's annual Lights! Glamour! Action! Oscar party. However, the biggest challenge with this campaign was the fact that I couldn't use the word Oscar, the image of the Oscar, or any likeness of the Oscar as the Oscar is copyrighted. Still, I had to promote this event as an Oscar party. What I came up with was a campaign that not only communicated the glitz and glamour of a big Oscar party, but one that would exude the lighthearted spirit of the ever-growing Pittsburgh film industry.