PITTSBURGH FILM OFFICE
OBJECTIVE
Promote the annual Lights! Glamour! Action! Oscar party for the Pittsburgh Film Office while navigating strict copyright restrictions — no use of the word “Oscar,” images of the statue, or any likeness.
INSIGHT
Event attendees respond to a sense of glamour, excitement, and connection to the local film industry. A visually striking campaign can convey prestige without infringing copyrights.
ACTION
• Developed a campaign that communicated the glitz and glamour of an Oscar-style event without violating copyright restrictions.
• Designed print and digital advertisements, social media posts, and promotional materials to generate excitement and attendance.
• Emphasized the lighthearted, inclusive spirit of Pittsburgh’s film community to attract a broad audience.
RESULTS/METRICS
✨ Created visually compelling marketing assets that captured the essence of the event
📈 Increased awareness and attendance for the Pittsburgh Film Office’s annual Oscar party
🎬 Reinforced Pittsburgh’s growing reputation as a vibrant film hub
IMPACT
• Delivered a creative solution under strict legal constraints
• Strengthened the Pittsburgh Film Office’s brand and community presence through engaging, copyright-safe promotional content