All Elite Wrestling (AEW) Partnership

Raise awareness for Children’s Grief Awareness Day and the Highmark Caring Place—giving grieving kids meaningful recognition, all at $0 paid marketing spend.

ACTION
• Built a multi-year partnership with AEW starting from a personal connection.
• Produced a custom AEW World Championship belt experience for kids at Highmark Caring Place.
• Hosted private meet-and-greets with wrestlers like Adam “Hangman” Page and Jake “The Snake” Roberts, creating exclusive, memorable experiences for children.
• Launched multiple 100% organic social campaigns, including Champion of Hope, to amplify awareness and engage audiences.
• Collaborated with Reebok/AEW on Brodie Lee Jr. sneakers to boost awareness.

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