MERRIL HOGE CELEBRITY GOLF CLASSIC
OBJECTIVE
Revitalize Highmark Caring Place’s largest annual fundraiser and boost participation, sponsorship, and overall impact.
INSIGHT
The event had become laborious and stale, risking cancellation despite its importance to the organization.
ACTION
• Redesigned the Golf Classic logo and branding to create a fresh, engaging.
• Developed campaign materials to promote the event and attract golfers and sponsors.
• Coordinated creative assets across digital, print, and event signage for a cohesive experience.
RESULTS/METRICS
📈 2021 Golf Classic saw record participation from golfers and sponsors.
📈 Increased overall fundraising, making it the most successful year to date.
IMPACT
• Revived a cornerstone fundraising event, securing critical revenue for Highmark Caring Place programs.
• Established a refreshed visual identity that continues to drive excitement and engagement each year.