MERRIL HOGE CELEBRITY GOLF CLASSIC
The biggest fundraiser for the Highmark Caring Place every year was the Merril Hoge Celebrity Golf Classic. When I came to the Highmark Caring Place the Golf Classic had grown so laborious and stale that there were serious talks of cancelling the event all together. To help generate excitement around the event, I created a new logo and branding. The elements generated from this initiative helped to generate more sponsors and golfers than ever before - making our 2021 Golf Classic our most successful year to date. The pieces of my work you see here are some of my favorites that I created for the Golf Classic.