CHAMPIONS OF HOPE CAMPAIGN
OBJECTIVE
Elevate national awareness for grieving children and families by uniting partners, influencers, and communities behind a compelling digital movement.
INSIGHT
People are more likely to engage with and share authentic, mission-driven stories—especially when grief is reframed through hope, visibility, and collective support.
ACTION
• Led a 50+ stakeholder collaboration across the U.S. and globe to launch Highmark’s Champions of Hope campaign.
• Directed end-to-end strategy, creative, and execution while coordinating influencers, athletes, teams, media partners, and internal stakeholders.
• Produced high-impact video and social content that centered real families’ stories and the Caring Place mission.
• Ensured message alignment and seamless rollout across all channels, maximizing shareability and organic reach.
• Secured earned-media coverage across local and national outlets, expanding reach without paid amplification.
RESULTS/METRICS
📈 Generated 2M+ organic views, 72K+ reactions, 1,000+ comments, and 3,700+ shares across platforms.
📈 Achieved record-breaking engagement through authentic storytelling and coordinated release timing.
📈 Elevated Highmark Caring Place’s national visibility and positioned the campaign as one of the organization’s highest-performing digital efforts.A
IMPACT
• Transformed a mission-driven idea into a nationwide movement supporting grieving children and families.
• Strengthened Highmark’s brand presence and credibility through cross-industry collaboration and earned media.
• Demonstrated the power of unified storytelling by delivering unprecedented engagement with zero paid spend.
Watch the entire 2020 event HERE.
Watch the entire 2021 event HERE.
Watch the entire 2022 event HERE.
Watch the entire 2023 event HERE.
Watch the entire 2024 event HERE.