THE ONE WHERE MARKETING IS SPELLED… H-O-P-E
Every child deserves to feel seen, heard, and supported—even in their darkest moments. At Highmark Caring Place, marketing isn’t just about campaigns; it’s about connecting families, communities, and partners to provide hope. Through strategic storytelling and creative initiatives, the organization has become a national leader in child grief support, reaching audiences across the U.S. and around the world.

Partnerships with All Elite Wrestling (AEW), West Virginia University (WVU), and the Erie Otters have brought grief support to new communities, while award-winning video campaigns like Because Grief and Finding Hope in Grief show children and families that they are not alone. Innovative programs, including the Here For You Cards of Support,empower children to comfort peers experiencing loss, creating tangible ways to engage and educate communities.

From campaign planning and content creation to analytics and results reporting, every initiative is designed to amplify impact. Leading the annual Children’s Grief Awareness Day, including its transition to a fully virtual event, has established Highmark Caring Place as a trusted voice in grief education. Through these efforts, the organization has grown engagement, strengthened brand visibility, and created meaningful, lasting connections for children, families, and communities nationwide.