CREATIVE LEADERSHIP THAT TURNS STRATEGY INTO HOPE
At Highmark Caring Place, marketing isn’t just about campaigns — it’s about connecting families, communities, and partners to provide hope. Leading creative direction, digital strategy, and promotional initiatives, each effort amplifies the organization’s reach and impact nationwide.

Every initiative — from partnerships with All Elite Wrestling (AEW), West Virginia University (WVU), and the Erie Otters, to award-winning campaigns like Because Grief and Finding Hope in Grief — shares a single goal: show children and families that they are seen, heard, and supported.

Innovative programs like Here For You Cards of Support empower children to comfort peers experiencing loss, and annual events such as Children’s Grief Awareness Day engage communities while educating and providing resources. Through strategic storytelling, creative initiatives, and data-driven campaigns, the organization has grown engagement, strengthened brand visibility, and created lasting connections for children, families, and communities across the U.S.