FREE MINI GOLF DAY
Kicked off summer early with Free Mini Golf Day, a family-focused event benefiting the Highmark Caring Place — turning a historically slow weekday into a bustling community experience. The event turned a historically slow weekday into a high-traffic success — generating social buzz, raising $300 for charity, and driving food and attraction sales throughout the park.
April 24th, once the park’s slowest day of the year, became profitable for the first time — proof that community-driven marketing can turn even the toughest day on the calendar into a record-setter.
OBJECTIVE
Increase midweek attendance and community engagement by transforming a traditionally low-performing business day into a high-impact promotional event that supported a local cause.
INSIGHT
Families seek experiences that are both fun and meaningful. By offering free entertainment with a charitable tie-in, we generated buzz, increased foot traffic, and reinforced the park’s community-driven brand.
ACTION
• Developed and promoted Free Mini Golf Day, offering a complimentary round per guest to showcase the park’s award-winning 36-hole course.
• Partnered with Highmark Caring Place, encouraging guests to donate in lieu of admission.
• Leveraged digital marketing, social media, and local press to build awareness and drive turnout.
RESULTS / METRICS
⛳ Transformed a historically slow weekday into a bustling community event.
📈 Sparked social buzz and drove in-park sales beyond the free mini golf.
💙 Raised $300 for Highmark Caring Place through voluntary guest donations.
🌞 Kickstarted the park’s most successful summer season on record.
IMPACT
• Strengthened community partnerships and enhanced the park’s charitable reputation.
• Demonstrated the value of mission-driven marketing in driving both revenue and goodwill.
• Reinforced Fun Fore All’s position as Western Pennsylvania’s top family fun destination.