FUN SQUAD SOCIAL MEDIA SERIES
What better way to promote a park built for kids than to let kids do the talking? The Fun Squad was a team of young “ambassadors” who explored and reviewed attractions through short, high-energy videos.
The series positioned the park as a must-visit family destination and boosted social media engagement, helping drive record summer attendance.
OBJECTIVE
Develop a kid-led video series that showcases park attractions in a fun, authentic way—turning young visitors into the park’s best ambassadors while driving family attendance and engagement.
INSIGHT
Families are most inspired by content that feels real and relatable. Seeing kids genuinely enjoying the park encourages parents to plan their own visit.
ACTION
• Conceptualized and launched The Fun Squad, a summer-long social media series starring a group of enthusiastic kids reviewing attractions and games.
• Directed and produced weekly videos highlighting rides, activities, and friendly competitions.
• Promoted the series across platforms to build anticipation and encourage repeat engagement.
RESULTS / METRICS
🎯 Generated strong weekly engagement and audience growth across social channels.
🎢 Helped position the park as a must-visit summer destination for families.
💰 Supported record summer sales and attendance through authentic, peer-driven promotion.
IMPACT
• Turned park marketing into family entertainment.
• Created a model for kid-led, experience-based content that boosted visibility and brand loyalty.
• Reinforced Fun Fore All’s image as the region’s go-to destination for summer fun.