HALF-OFF SALE CAMPAIGNS
Twice a year, Fun Fore All hosted Half-Off Sales to boost attendance during slower months. Through creative repositioning and digital-first marketing, these events became some of the park’s most successful weeks ever — proving that strategic storytelling could turn a discount into a destination event.
OBJECTIVE
Reignite interest in Fun Fore All’s biannual Half-Off Sales to boost attendance, increase in-park spending, and strengthen brand loyalty.
INSIGHT
Families respond best to time-limited promotions that emphasize value and experience. By combining urgency with creative storytelling, the campaign could transform a discount into an event.
ACTION
• Led strategy, creative direction, and execution for twice-annual Half-Off Sale campaigns.
• Developed a digital-first approach integrating video, social media, e-mail, flyers, and in-park promotions.
• Repositioned the brand messaging to highlight Fun Fore All as a premier, family-friendly entertainment destination.
RESULTS / METRICS
📈 A digital-first video campaign and brand repositioning strategy led to a 121% YOY sales lift during our Half-Off Sale events.
💰 Drove 39% overall revenue growth during tenure through cost-effective, data-driven campaigns.
🎟️ Delivered record-setting off-season revenue through data-driven, digital-first marketing.
IMPACT
• Elevated the Half-Off Sale into a high-impact seasonal event.
• Strengthened the park’s brand identity and guest loyalty through integrated, family-focused marketing.
• Demonstrated the effectiveness of creative storytelling in driving measurable business results.