GRIEF TRACKS
OBJECTIVE
Engage the social media community, provide support to grieving children and families, and create a unique, interactive way to connect audiences with the Highmark Caring Place brand.
INSIGHT
Music has the power to heal and unite; playlists can offer both comfort and community for children and families navigating grief.
ACTION
• Led the creation of Grief Tracks, a series of themed Spotify playlists curated by staff and submissions from the social media community.
• Launched the first playlist, Songs That Inspire Hope: Disney Edition, to inspire hope and positivity.
• Expanded to six additional playlists, integrating the initiative into peer support groups and ongoing social media engagement.
• Produced the first-ever Children’s Grief Awareness Day Grief Tracks playlist, Pause to Listen: Beats of Support, featuring submissions from the virtual event community.
• Presented the project at the National Alliance for Children’s Grief 2023 Symposium to share best practices with grief centers nationwide.
RESULTS / METRICS
🎵 7 playlists created and growing
🌐 Engaged social media community in submissions and sharing
🤝 Presented to grief professionals nationally
IMPACT
• Strengthened ongoing engagement with families and social media followers.
• Provided a tangible, comforting resource for children and families navigating grief.
• Established the Highmark Caring Place as a creative and trusted leader in innovative grief support initiatives.