MAGIC BALLOON DESSERT PARTY
OBJECTIVE
Boost attendance and revenue during traditionally slow periods at Fun Fore All Family Fun Park while creating unique, shareable experiences for families.
INSIGHT
Families are drawn to immersive, interactive experiences—especially ones that combine entertainment and treats. Partnering with a local personality could amplify reach and engagement without a large marketing spend.
ACTION
• Partnered with local magician and balloon artist Weird Eric to design and host the Magic Balloon Dessert Party.
• Developed event marketing materials, including graphics, social content, and press outreach.
• Coordinated event setup, guest engagement, and photo/video content capture to maximize promotional impact.
RESULTS/METRICS
🎈 Increased attendance during slow-weather months compared with prior periods.
📸 Produced highly shareable social content, generating organic engagement and ongoing visibility for Fun Fore All.
🎯 Positioned previously underutilized park spaces and local talent as key engagement drivers.
IMPACT
• Created a repeatable, high-value event concept that strengthened brand awareness and community engagement.
• Demonstrated creative use of partnerships to expand marketing impact with minimal spend.
• Turned a low-traffic period into a memorable, revenue-driving experience for guests and the park.