PRIME TIME OFFICE ON AGING
OBJECTIVE
Increase awareness of Prime Time Office on Aging and its programs, highlighting the vibrancy and active lifestyle of its members.
INSIGHT
The center had never produced a commercial and lacked visibility in the community. Showcasing members’ energy and engagement could attract both new participants and community support.
ACTION
• Produced a commercial featuring Prime Time members enjoying programs and activities, emphasizing the center’s dynamic community.
• Highlighted the variety of offerings and the positive impact on seniors’ lives.
• Leveraged the commercial to boost local recognition and community engagement.
RESULTS/METRICS
📈 Elevated community awareness of Prime Time Office on Aging
🎥 Created a professional, shareable commercial that engaged local audiences
IMPACT
• Positioned the center as a vital, active hub for seniors in Jefferson County
• Encouraged participation in programs and increased community support
• Delivered a high-quality marketing asset that the organization had never been able to afford before