WESBANCO
OBJECTIVE
Maximize a limited marketing budget to drive engagement and increase debit card usage during the 2014 holiday season.
INSIGHT
Consumers respond strongly to tangible, exciting rewards paired with creative, attention-grabbing campaigns.
ACTION
• Reimagined and repackaged Wesbanco’s existing 42" LED TV giveaway campaign to make it more visually engaging and memorable.
• Developed integrated creative assets across print, in-branch, and digital channels to amplify campaign visibility.
RESULTS/METRICS
📈 Boosted awareness and participation in the debit card promotion
💳 Increased debit card transactions throughout the holiday season
🎯 Achieved strong ROI with minimal marketing spend
IMPACT
• Strengthened Wesbanco’s brand engagement during a competitive holiday season
• Demonstrated how strategic creative thinking can drive measurable results even on a limited budget